Open houses are a key marketing strategy for real estate agencies, allowing potential buyers to experience properties firsthand. To make these events more appealing and stand out from the competition, agencies increasingly turn to custom wraps and eye-catching displays. With a well-designed custom wrap, real estate agencies can enhance property visibility, improve branding, and create an overall memorable experience for visitors. In this blog, we'll explore the benefits of custom wraps and how they can be used creatively in open house events. We’ll also look at how other solutions, like bollard covers and correx printing, can further elevate the marketing efforts of real estate agencies.

The Power of Custom Wraps in Open Houses

Custom wraps are versatile, branded materials that can be used on various surfaces, such as vehicles, windows, fences, and even outdoor signage. When used at an open house, these wraps serve as an instant visual cue that attracts attention and makes a statement. They are a practical and dynamic way to integrate the agency's branding into the property’s marketing strategy.

1. Increased Visibility and Branding

A well-placed wrap can help potential buyers find the property easily. Custom wraps on vehicles, for example, can direct visitors to the open house location, while wraps on fences or windows of the property itself can reinforce the agency’s brand presence. It’s an effective way to ensure that even people driving or walking by the open house notice the property being marketed.

A custom wrap doesn’t just have to be a simple banner—it can be a vibrant, full-colour display that integrates the property’s unique selling points. By incorporating professional design, agencies can ensure the wrap reflects the property’s style and appeal. Whether it’s a luxury home or a more modest property, custom wraps allow for seamless branding that speaks to the target market.

2. Aesthetic Appeal and First Impressions

First impressions matter, especially in real estate. Custom wraps help create a professional and polished look for any open house. They enhance the aesthetic appeal of a property and its surroundings. For example, wraps on windows can add privacy while also enhancing the visual style of the property. Wraps on the exterior walls can help highlight features like the home’s entrance, garden, or patio area, drawing attention to key selling points.

Having attractive wraps in place also creates a welcoming atmosphere for visitors. Custom wraps can set the tone for the open house, making the event feel more organised and inviting. This can help make potential buyers feel more confident about the property and the agency hosting the event.

Bollard Covers: A Subtle Yet Effective Marketing Tool

While custom wraps are often the main attraction at an open house, other creative solutions can complement the design and improve the visitor experience. Bollard covers, for example, are an excellent way to enhance the overall appeal of the property while maintaining safety and functionality.

1. What Are Bollard Covers?

Bollard covers are removable covers that can be placed over standard bollards (the vertical posts often used for traffic control and safety). In the context of an open house, bollard covers can be custom printed with branding, logos, or property-specific information. These covers can be designed to match the overall theme and branding of the open house, ensuring a cohesive look.

2. Enhancing Curb Appeal and Safety

Bollards are often used at open houses to demarcate property lines, protect pedestrians, or guide visitors. By wrapping them in branded covers, you not only make the space safer but also enhance the visual appeal of the area. Bollard covers act as a subtle marketing tool, ensuring that even the most overlooked elements of the property are aligned with the overall branding strategy.

This is especially beneficial for properties located in busy areas or near roads. A branded bollard cover placed at the entrance can attract attention and help visitors easily identify the location, creating a seamless branding experience from the moment they approach the property.

Correx Printing: An Essential Tool for Open Houses

Correx, a type of corrugated plastic material, is known for its durability, flexibility, and cost-effectiveness. This material is ideal for creating signage that can withstand outdoor elements while maintaining vibrant, eye-catching designs.

1. Custom Signs for Directional and Informational Purposes

At an open house, correx printing is often used for directional signs, ensuring that visitors can easily find the property. These signs can be placed on the road leading to the open house or at nearby intersections. Correx signs can also be used for on-site directions, guiding visitors to the front door, the parking area, or different rooms in the house.

Customised correx printing is a great way to keep your signage consistent and professional while also being easy to transport and set up. Whether you need large outdoor signs or smaller, more discreet indicators, correx offers the versatility to fit any size or shape.

2. Cost-Effective, Durable Solutions

Compared to other materials, correx provides a durable yet budget-friendly option for signage. Whether it's a temporary sign for a single open house event or a more long-term solution for regular listings, correx printing offers value without compromising quality.

The lightweight nature of correx also makes it easy to move, set up, and install, which is particularly useful during the hustle and bustle of an open house. With its ability to withstand weather conditions such as rain, wind, and direct sunlight, correx printing is a reliable solution for outdoor use.

Combining Wraps, Bollard Covers, and Correx Printing for Maximum Impact

The key to successful open house marketing is integrating various tools and materials in a cohesive way. By combining custom wraps, bollard covers, and correx printing, real estate agencies can create a unified branding experience that maximises visibility, attracts visitors, and enhances the overall open house experience.

1. Consistency in Branding

By using correx printing for signs and bollard covers alongside custom wraps, agencies ensure that their branding is consistent across all touchpoints. Whether visitors are approaching the property by car or on foot, they will encounter your brand’s messaging, ensuring a seamless experience from start to finish.

2. Aesthetic and Functional Appeal

While each of these elements plays a different role, they all contribute to enhancing the aesthetic appeal of the open house. Custom wraps create an eye-catching first impression, while bollard covers and correx printing add subtle but impactful touches that reinforce the overall branding strategy.

Conclusion

Real estate agencies have long used open houses as a way to showcase properties, but today, creating a memorable experience goes beyond simply opening the door to potential buyers. With the help of custom wraps, bollard covers, and correx printing, real estate agencies can transform their open houses into immersive branding experiences that attract more visitors, communicate key messages, and stand out in a crowded market.

By integrating these creative marketing solutions, agencies can ensure their open house events leave a lasting impression on potential buyers, boosting engagement and increasing the likelihood of successful sales. At Board Printing Company, we offer a wide range of custom wrap and printing solutions to help bring your marketing vision to life. Whether you’re hosting a single event or looking for long-term branding solutions, we can provide the tools you need to succeed.